BRAND UPDATE
OUR STORY
DEVELOPMENT
Exciting developments characterized the year 2022 and continued into 2023 as we expanded our number of stores from 23 to 36. This means we are now represented in a total of 10 countries and have opened a store in Israel, marking our first venture outside of Europe. This expansion allowed us to increase our revenue to over 300 million. We already have the first openings set for 2024 and warmly welcome each of our new partners to the club of the worlds best team sports retailers
NEW MARKETS IN 2023
WE ARE HAPPY TO ANNOUNCE
OUR GLOBAL EXPANSION INTO ISRAEL AND LUXEMBOURG
37
Partners
BENCHMARK QUALITY
10
Countries
WE ARE THE FASTEST GROWING TEAMSPORT ACCOUNT
10.000+
SQM HIGH END RETAIL SPACE
ACCESS TO MORE THAN 22.800 CLUBS
MIO. REVENUE
300+
3.9 MIO
VISITORS
IN
2023
WE LIVE THE
CAMPAIGN CULTURE
The past year has been an exciting time of growth and investments for us. We have focussed heavily on building our brand and invested significantly in creating campaigns with strong reach. We are thrilled and proud to announce that the upcoming year, 2024, will be even bigger and more exciting. Our commitment to quality, innovation, and the well-being of our community will continue to be at the forefront of our actions. We look forward to continuing this journey alongside our supporters and customers, and we are excited about the developments that await us in 2024
JERSEY CULTURE
Reach: 400.00 VIEWS
JERSEY CULTURE - support your club not only on gameday, but 24/7. Show them where you come from and what club you stand by, no matter what. Wear your jersey with pride and joy and live the jersey culture! We have staged the classic soccer jersey as a lifestyle item and generated an incredible output, which we will continue to expand in the coming year
#MYBOOT,MYGAME,MYSTORY
Our exclusive format, MyBoot, MyGame, MyStory, allows us to engage with professional footballers about their journey, playing style, and particularly their footwear, offering deeper
insights.
In 2022, we had the pleasure of featuring some prominent players like Vincenzo Grifo or Sjoeke Nüsken in this format. However, in 2023, we expanded our portfolio, conducting interviews with Xavi Simons, Tom Bischof, Matthias Zimmermann, and Carolin Simon, among others. These videos have collectively generated over a million views, providing football fans worldwide with unique insights into the world of professional footballers and their relationship with their shoes.
FC 24
In addition to our sponsorship at BORUSSIA Park, we are proud to announce that we have expanded our partnership digitally and we are now part of the game FC24. Every player who plays his games in career mode, Ultimate Team or otherwise at BORUSSIA Park can see our perimeter board. Be sure to check it out !
AtBroski
Throughout November and December, we proudly served as sponsors and partners for the AtBroski show. Hosted by the renowned streamer and YouTuber "gamerbr0ther," the show featured an array of exciting guests in past episodes, including Frank Kramer, Terrence Boyd, Rene Adler, Torsten Mattuschka, among others. Our partnership resulted in an impressive 3.3 million total views, all adorned with ABSOLUTE TEAMSPORT branding, showcasing our commitment to the show's success.
In the recent episode, we had all the guests sign the new Adidas Crazyfast from the Marinerush Pack, marking an exciting collaboration. This collaboration sets the stage for an upcoming joint giveaway, featuring prizes like 3 VIP tickets for the next show, PSN cards, and the new FC24.
Our involvement in the show has been both thrilling and rewarding, allowing us to connect with a vast audience and elevate our brand's presence in a dynamic and engaging environment.
"WHAT UP"
At the end of 2021, we launched our digital football magazine, "WHAT UP". Since then, every other week, we have released a new episode covering current topics, trends, and events in the world of sports. We are thrilled by the positive reception this magazine has received from all of you, and we are excited to share that we have now reached over 1 million in audience reach. It has been an incredible journey, and we are grateful for the support as we continue to explore and highlight the dynamic landscape of sports through "WHAT UP"
SOCIAL MEDIA
We are one of the fastest-growing team sports accounts and in 2023, we welcomed over 100,000 new followers to our community. Alongside our presence on Instagram, TikTok, and Pinterest, we expanded onto LinkedIn and YouTube. On YouTube, we gained over 11,000 followers within just a few months. Across all channels, we were able to generate more than 60 million views in 2023
BRAND CAMPAIGNS
Together with Puma we were able to cover all relevant drops and of course some exclusive campaigns like the bvb away launch. Overall we reached more than 20 million views.
In addition to our perimeter sponsorship at BORUSSIA Park, we are proud to announce that we have expanded our partnership digitally and we are now part of the game FC24.
BVB AWAY LAUNCH
Together with Puma, we accompanied the launch of the new BVB Away Jersey and created exclusive content for Puma. The launch took place in collaboration with the Nordstadtliga, a local social project, and featured well-known figures such as Giovanni Reyna. The event was a complete success, and we are proud to have been a part of it
PUMA KIT FACTORY
This year, in partnership with Puma, we launched the Kit Factory and initiated the "ABSOLUTE CREATIVE" competition for all our retailers and their clubs. Among all submitted designs, we selected the most creative one each month and awarding it as the winner.
The winners received €1000 worth of free merchandise. For instance, Astoria Walldorf was one of them, wearing their exclusive jersey in the German Cup against Union Berlin. In this campaign, we received support from Vincenzo Grifo (SC Freiburg). In collaboration with David Rau, Grifo designed his own jersey through the Kit Factory.
DESIGN
HANDOVER
CLUB CONTEST
In addition to the handover of Grifo's jersey design, we did a competition with him and recorded a few fun challenges.
Together with JAKO, we organized an exclusive contest centered around the new team line, POWER. The winning club, SV Schönbronn e.V., will not only receive team equipment featuring the POWER line but also an exclusive home game experience at VfB Stuttgart, including a stadium tour.
To maximize the campaigns outreach, we arranged a video shoot featuring JAKO brand ambassador Diyar Acar. He faced David Rau in a call out with various challenges as part of the campaign.
We are pleased to announce that we have been an advertising board sponsor of 1 FCKöln together with our partner hummel since the second half of the season 22/23.
We wish hummel and FC Köln all the best for the rest of the season and are looking forward to working with them
Together with Adidas, we were able to generate a reach of over 20 million this year, including all main packs
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An absolute highlight was the joint E-CUP, which for the first time took place internationally in Germany, Belgium, the Netherlands, and Czech Republic.
The grand finale was held at the adidas BASE in Berlin, including the launch event of
the new adidas Crazyfast. There were a total of 10 participants, including E-sports athlete Benedikt Saltzer as the moderator.
E-CUP
By the end of the year, we were privileged to be part of the launch for the new official match ball of the EURO 2024, witnessing firsthand the resurgence of football passion in Germany.
A highlight was the launch of the new Nike MDS 007. For this, we recreated the legendary Nike commercial from 2008 and had David Rau race the new MDS 007 against a Lamborghini STO. Overall, we generated over 20 million views across all drops.
TEAM SERVICE PROJEKT
Together with Nike, we have supported the OM-Cup for the 2nd time, which is one of the biggest youth tournaments. Over 2 days, a total of 1250 children played, attracting more than 3000 visitors. The 112 participating teams competed on 9 fields branded with ABSOLUTE TEAMSPORT x Nike. In addition to the tournament, it was complemented by the Robo Keeper, a branded ball stand, and the unique ABSOLUTE TEAMSPORT x Nike winners podium.
Additionally, this year, we organized the very first Rising Stars Cup featuring teams from the youth academies of Eintracht Frankfurt, Augsburg, Darmstadt 98, and many others. The Rising Stars Cup 2024 is already scheduled, and well-known teams like Mainz 05, Alemania Aachen, Kickers Offenbach, Eintracht Frankfurt, as well as regional teams like Viktoria Aschaffenburg, are confirmed participants.
2nd ANNUAL PARTNER MEETING
Partners became members - members became family
Our 2nd annual ABSOLUTE TEAMSPORT Partner Meeting was a great success and took place in the beautiful city of Prague from September 14th to 16th. Over 40 members from around the world attended, including representatives from Israel, Hungary, Bulgaria, the Netherlands, Belgium, Switzerland, Luxembourg, Austria, Germany, and, of course, the host country, the Czech Republic. The theme of the meeting was "Become a Family" providing the perfect opportunity to exchange updates on the development of the ABSOLUTE TEAMSPORT concept. However, the event was not limited to formal presentations; intensive interaction among participants was a crucial aspect of the meeting. Our members shared their experiences and best practices, learning from each other and strengthening the best global teamsport network.
Feedback from the members was consistently positive, underscoring the remarkable development of the ABSOLUTE TEAMSPORT concept. Partnerships are thriving, and collaboration is becoming even closer, making the future of the project incredibly promising. Special thanks go to Jan Plachy and his team from ABSOLUTE TEAMSPORT Sportfotbal, who did an outstanding job as hosts of the meeting in Prague. The organization and hospitality in Prague significantly contributed to the success of the event. We are looking forward to next year and are excited to see how our ABSOLUTE TEAMSPORT concept will continue to grow and flourish to extend our position as the no.1 global teamsport concept!
"WELCOME
TO THE CLUB OF WORLDS
BEST TEAMSPORT
RETAILERS"
NOBODY IN THE WORLD OF TEAMSPORTS GROWTHS FASTER THAN US - WELCOME TO THE CLUB
